DETERMINING VALUE

Determining Value:

Factors that affect the value of your property in today’s market:


LOCATION LOCATION LOCATION

Location is the single most important factor in determining the value of your home.


COMPETITION

Prospective Buyers compare your property with competing properties.

Buyers will perceive value based upon properties that have sold or are available in the area.


TIMING

Property values are affected by the current real estate market. As the real estate market cannot be

manipulated, a flexible marketing plan should be developed which analyzes the current marketing

conditions and individual features of the property.


CONDITION

The condition of the property affects the price and the length of time to sell your home.

As prospective Buyers often make purchases based on emotion, first impressions are important.

Optimizing the physical appearance of your home will maximize the Buyer's perception of value.


PRICE

Pricing your home properly from the beginning is an important factor in determining the length of time

it will take to sell your home.

Reviewing this marketing plan will assist you in determining the best possible asking price.


Comparative Market Explanation

The following will guide you to determine fair market value for your property and help decide the proper listing strategy

and pricing for your property.


ACCORDING TO THE CALIFORNIA DEPARTMENT OF REAL ESTATE, FAIR MARKET VALUE IS DEFINED AS:

The amount of money that would be paid for a property offered on the open market for a reasonable period of

time with both buyer and seller knowing all the uses for the property with neither party being under pressure to

buy or sell.


Effects of Over-Pricing

DANGERS OF OVER-PRICING:


You lose the initial impact derived when your home first comes on the market. Consequently, it will take longer

to sell your home.

You will generate fewer showings.

Your property will help sell competing properties in your price range.

You'll have less of a chance to sell your home close to your asking price.


DON'T RISK LOSING PROSPECTIVE BUYERS BY IMPROPER PRICING. DON'T LOSE THE ADVANTAGE OF THE MAXIMUM EXPOSURE RECEIVED DURING THE FIRST THREE WEEKS.


We will inspect and evaluate the subject property thoroughly. The purpose is to estimate fair market value and obtain the

highest sale price in the shortest time.


The value of your home can be influenced by the following:


PRICE

The price at which you are willing and ready to sell and an able Buyer is willing and ready to pay.


TIME

A reasonable amount of time should be allocated to find a suitable purchaser.


MARKET CONDITIONS

The market conditions are impacted by the number of homes for sale, number of Buyers and available financing from lending institutions.